Augmented reality until recently has been spared from annoying promotional offers and pop-up banners. But, it seems, thanks to the platforms of Apple ARKit and Google ARCore, it will soon be able to turn into a platform for advertising. In the company IronSource began developing their own AR-advertising for mobile applications.
The usual banner now no one is surprised, and another naslepka, getting out on top of the game screen, causes more irritation than the desire to buy something by clicking on it. Therefore, advertising the goods need more fun and more creative - they are convinced of IronSource. Developers have established their own studio, which will produce new generation advertising. In Playworks Studio, there are animators, programmers and other professionals who create high-quality 3D advertising content, tightly integrated into regular applications. The company even developed its own platform for creating advertising applications, but for the time being it is not available to third-party companies.
For example, on the smartphone's display, characters appear before the user who need to be destroyed by fireballs. The player can kill all the characters in the augmented reality, and then he will be offered to install the game if he liked it. In augmented reality, there is where to turn around to everyone, including advertisers, because this industry is just beginning to develop, modestly, but confidently demonstrating growth.
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