The company BlackBerry, which we knew, and, perhaps, some of us even loved, no longer exists. It seems that the company decided to finally abandon the loss-making business of producing smartphones in recent years and focus its attention on the segment of corporate software.
According to the information provided by the head of the international sales department of the company Karl Wizem, BlackBerry managed to exceed the set goals in the market of corporate software, which makes this transition step very logical.
"At the meetings and conferences of the last year, almost all issues of financial analysis were about telephones. And when investors said they wanted to receive $ 500 million in income from the software business, it seemed insane at first, "Vize told The Register.
"Now we have reached this goal, and half of the issues are now connected with the business of corporate software."
Of course, the purchase of BlackBerry by Good Technology, which develops security applications for mobile devices, also had a big impact on the transition to corporate business. In the future, this department will continue to develop the software segment. In addition, the private network Good is planned to be integrated into its own BlackBerry network, which promises a serious push forward.
BlackBerry continues to supplement the list of useful purchases to its portfolio, hoping to accelerate the process of strengthening its positions in the corporate segment and offering an increasing number of products for its customers. In addition, it should be noted that the BES12 software has already generated some interest among corporate customers.
The transition of the BlackBerry from the production of smartphones to the production of software in general looks quite logical on the background of the above. The company, once the king of the smartphone market, could not meet expectations and achieve the goals for more than one year in a row, or more precisely - since 2007, when the iPhone was announced. Clearly, only one thing remains: despite the possibility of further releases of new devices, the dream of conquering the smartphone market seems to remain unrealizable. Therefore, it's time to look for alternative solutions for the development of your business.
The article is based on materials .
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