People are divided into two categories: those who love sitting in a restaurant, scan QR codes in search of interesting promotional offers, and those who ask themselves the question: “What kind of jumble of black and white squares is this?”. As technology develops, it becomes obvious that very soon it will be possible not to answer this question. The development called MallER Play will have to drastically change the way we interact with offline advertising and reduce the number of unnecessary gestures to get information about the products of interest to us.
We will not describe in detail the principle of operation of this mobile application, but will only talk about how easy it is to use it. You simply point the camera of your iPhone at the image of the product or advertising the service - and get detailed information.
For example, with movie posters, MallER Play acts as follows: scans, recognizes, and then gives a description of the movie, loses the trailer, shows sessions and allows you to buy a ticket directly from the application.
If you bring the phone to the book - you will receive its description, as well as information about which store you can buy it. Well, if you want to scan the cover of the magazine - you can read it online at all right on the screen of your smartphone.
Go ahead: scan the restaurant menu - get recipes of dishes, scan the image of the car - sign up for a test drive, scan a discount card - check its balance. The possibilities of technology are truly endless, and at this stage much depends on the owners of the enterprises, who will agree to participate in this program and join the base of goods and services. Many people understand this, therefore the base of MallER Play partners is constantly expanding, and an increase in the amount of available information is expected in the near future.
It is obvious that everyone will benefit from the development of this technology: from manufacturers wishing to promote their products to ordinary users who can not only get information about a product with the help of a smartphone camera, but also easily buy it. The idea is certainly interesting, and we will follow how it develops. Download the MallER Play application for iPhone at this link.
The article is based on materials .
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