The use of digital retouching and graphic editors in advertising, to change the appearance of models, actresses and broadcasters has become standard practice in the media business. However, the music video for the song Nouveau Parfum from the Boggie singer, which you can watch below, offers a glimpse at the internal retouching process, which ultimately allows us to enjoy the perfect picture.
The Nouveau Parfum music track itself was released almost a year ago, but relatively recently a music video was shot for it, which shows the process of digital editing in real time, as well as the tools and effects that are used for this. It should also immediately indicate that the software shown in the clip does not exist, but it makes it clear and precise how this process actually takes place. Usually in such cases, advertising campaigns, magazines and other media sources use programs like Adobe After Effects or Nuke.
The creator of this clip, Design Boom, explains:
“The video begins with the fact that it shows a young singer without any makeup. During the video, they begin to transform it through a special program, changing the tone of her skin, as well as the color and shape of the eyes, changing the symmetry of the face and body, imposing shadows and blushes, removing birthmarks from her forehead, changing the shape of the nose, color and hairstyle. In the end, you see not the person himself, but the “public face” - only visualization of beauty, which is obsessively perceived by society as a standard of aesthetic beauty and attractiveness. ”
Beautiful clip, see below.
The article is based on materials .
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