Nokia’s vice president, Brian Biniak, admitted that despite the fact that the company is pleased with the progress it has made with sales of Windows Phone 8 smartphones, it is not able to maintain strong competition with Apple and other manufacturers that produce devices on based on Android. And all due to the fact that WP sees a clear lack of applications.
The Finnish company sold 7.4 million Lumia smartphones over the past quarter, which allowed the Windows Phone operating system to rank third among the most popular operating systems, ahead of BlackBerry. But despite this, the gap between WP and iOS - the second most popular OS in the world - is still huge.
Biniak explained in an interview with International Business Times that the platform suffers due to a lack of key applications, citing as an example the lack of an official client of the same Instagram, as well as the lack of support from Google and services like Dropbox. And the Finnish company sees a large share of the blame for this on the part of Microsoft itself and its priorities in other areas.
“We very often release new devices and constantly note the fact that the absence of an application in which a potential gadget buyer is interested is tantamount to a lost opportunity to sell this device,” said Biniac.
"We are trying to cultivate in Microsoft's thinking the notion that" time is a key value. " To wait until the end of the fiscal year, when it is already necessary to sum up, badly affects the final situation, because you need to sell phones now and not later. ”
Biniak believes that if Microsoft invested more effort and time in developing the best applications for Windows Phone, then the results of this would be relevant.
“People need applications that they would use daily. And if you do not have this or that application that people use every day, then why did you think that they would compromise and start using something else when changing the phone? ”He added.
“Here we are talking not so much about hardware, as about the tools that work on this hardware. You cannot sell a device without having the necessary applications on it. This is nonsense.
The article is based on materials .
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