The Japanese daily Tokyo Shimbun, in conjunction with the advertising firm Dentsu, developed software that translates adult newspapers into children's language. In other words, AR News's augmented reality app shows a simplified version of the text that kids can understand.
“Newspapers are not written for children. But by making them easy to read, you can improve communication in the family and improve the education of the child ",
- it is spoken in the commercial released by Dentsu.
Fairy-tale characters on the smartphone screen in a language understandable to the child tell stories, paying attention to the key words.
According to Dentsu, children can be interested in serious articles, social issues, economics and politics. Reading newspapers becomes a joint activity.
But whether children will be interested in topics that excite the adult world is a question.
Source: Bbc.co.uk
The article is based on materials .
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